At the kind invitation of the Entity of Tourism of Buenos Aires (Argentina), the World Tourism Organization (UNWTO) organized a Technical Workshop within the context of the Joint UNWTO – WTCF City Tourism Performance Research, 26 September 2017 in Buenos Aires, Argentina.

Considering “Urban Tourism” as an economic activity with a high potential to stimulate local economic growth because of its complementarity with other economic activities, its contribution to GDP, job creation, foreign exchange and services exports, it is essential to monitor the tourism performance in urban destinations and to identify the areas related to “Destination Management”.

The UNWTO Secretariat in collaboration with WTCF (World Tourism City Federation) launched an initiative to showcase the good practices on “tourism performance” in several urban destinations. The workshop discussed the results of the research conducted and provided recommendations to the cities on the selected key performance areas.



Content and Presentation of the Workshop:

Please find the programme and all presentations for your information below.

For further information please contact: Mr. Glenn Cauwenberghs, gcauwenberghs@unwto.org

To learn more about the information on the  UNWTO – WTCF City Tourism Performance Research click here: http://destination.unwto.org/content/city-tourism-performance-research

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The World Tourism Organization (UNWTO), at the kind invitation of the Government of the Arab Republic of Egypt, organized the 5th Global Summit on City Tourism: “Cities: Local Culture for Global Travellers” from 1 - 2 November, 2016 in Luxor.

OBJECTIVES OF THE SUMMIT:

• To create an interdisciplinary platform on which city destinations exchange different experiences in city tourism development and can aquire a detailed understanding of the new paradigms in city tourism and can set a shared vision to adapt to change.
• To provide a comprehensive framework of the extrinsic and intrinsic changes in city tourism as regards planning, governance and operational processes.
• To highlight the mutual impact of tourism and urban development at different scales of cities around the world
• To explore the ways of maximizing the quality visitor experience while safeguarding and enhancing the quality of life for the local community by providing economic, social, cultural and environmental benefits.

THEMES COVERED:

• City Tourism patterns; positioning city tourism in the global marketplace: Quantitative and qualitative approach.
• Sustainable development and effective management of competitive city destinations as complex and diverse systems of interrelated economic, social and environmental phenomena and networks: “overall quality visitor experience”.
• Spatial organization and rejuvenation of “tourist cities”: Sustainable cultural tourism in cities as a catalyst for revenue generation for innovative practices in heritage conservation and management.
• Innovation in city tourism product.
• Cross-cultural behavior: visitor and the hosts, livable and lovable cities.
• Adapting to new business models.

TARGETED PARTICIPANTS:

• National Tourism Administrations/Organizations
• UNWTO Affiliate Members
• Local authorities, municipalities and international and/ or regional associations/networks of local authorities
• City DMOs
• Convention Bureaus
• Travel trade representatives
• Public authorities in charge of transport
• Cultural institutions
• Academic institutions, scientists and experts related to city tourism research
• Urban planners, architects
• ICT providers

PREVIOUS SUMMITS:

1st UNWTO Global Summit on City Tourism, 2012, Istanbul, Turkey

2nd UNWTO Global Summit on City Tourism, 2013, Moscow, Russian Federation

3rd UNWTO Global Summit on City Tourism, 2014, Barcelona, Spain

4th UNWTO Global Summit on City Tourism, 2015, Marrakesh, Morocco

The next edition of the Global Summit on City Tourism will be hosted by the City of Kuala Lumpur, Malaysia in December 2017.

Media Partner:

The World Tourism Organisation (UNWTO) and the Ministry of Sustainable Development and Tourism of Montenegro hold the 2nd Conference on Destination Management in the Mediterranean in Budva, Montenegro (22-24 June 2015).

OUTCOME:

• The Conference created a collaborative platform on which the Mediterranean destinations jointly explored the keys to success in the process of enhancing competitiveness and achieving a high "quality visitor experience" of the Mediterranean which represents one of the most important tourism regions in the world and accounts for one in three international tourists worldwide and over a quarter of total tourism receipts.

THEMES COVERED:

• Setting the Scene: Positioning the Mediterranean Tourism in the Global Market - Opportunities and Challenges
• Product Development, Diversification and Innovation: a Strategic Approach for Developing Sustainable, Quality and Innovative Tourism Products
• Cruise and Maritime Tourism: Challenges and Opportunities
• Effective Governance and Policy Instruments - Success Stories

KEYNOTES AND PRESENTATIONS:

SESSION 1
Keynote Mr. Rolf Freitag: download
Presentation Mrs. Corinne Lespinasse-Taraba, Atout France: download
Presentation Mrs. Blanka Belosevic, Croatia: download
Presentation Mrs. Durdica Simicic, Croatia: download
Presentation Mrs. Zeljka Radak Kukavicic, Montenegro: download
Presentation Mr. Miguel Payeras, Spain: download
Presentation Mr. Günter Ihlau: download

SESSION 2
Keynote Prof. Frédéric Dimanche: download
Presentation Mrs. Annita Demetriadou, Cyprus: download
Presentation Mr. José Pintor Aguilar, Spain: download
Presentation Mr. Joao Pinto Barbosa, Portugal: download
Presentation Mr. Iñaki Gaztelumendi, Spain: download
Presentation Dr. Emad Hijazeen, Jordan: download
Presentation Mr. Marjan Hribar, Slovenia: download

SESSION 3
Keynote Mr. Franz Lamplmair: download
Presentation Mr. Francesco di Cesare: download
Presentation Mr. Guy Antognelli, Monaco: download
Presentation Mrs. Despina Schistou, Greece: download
Presentation Mr. Srecko Favro, Croatia: download
Presentation Mr. Kristijan Pavic: download
Presentation Mr. Tony Browne: download

SESSION 4
Presentation Ms. Günnur Diker, Turkey: download
Presentation Mr. Leslie Vella, Malta: download
Presentation Mr. Adnane Jelb, Morocco: download
Presentation Mr. Javier Vall de Porcioles: download
Presentation Mrs. Neda Ivanovic, Montenegro: download
Presentation Mr. Zarco Radulovic, Montenegro: download

CONCLUSIONS by Mrs. Esencan Terzibasoglu, Director, Destination Management & Quality Programme:

Conclusions: download

OBJECTIVES OF THE SUMMIT:

• To provide a comprehensive understanding of the extrinsic and intrinsic changes in city tourism: “smart, sustainable and inclusive cities”.
• To explore an interdisciplinary platform for decision-oriented research and practices: urban planning, economic, environmental and social sustainability indicators, market research and innovation.
• To set a globally shared vision on adapting to new paradigms in city tourism in planning, governance and operational processes.

THEMES COVERED:

• City Tourism patterns; positioning city tourism in the global marketplace: Quantitative and qualitative approach.
• Sustainable development and effective management of competitive city destinations as complex and diverse systems of interrelated economic, social and environmental phenomena and networks.
• Spatial organization and rejuvenation of “tourist cities”: Quality for the local community, quality for the visitor. How do we make it coherent / urban planning vs. tourism product?
• Showcases for smart city applications: Cities where tradition and Innovation meet. A competitive advantage?
• Economic measurement of city tourism: Indicators and recommended initiatives.

TARGETED PARTICIPANTS:

• National Tourism Administrations/Organizations
• UNWTO Affiliate Members
• Local authorities, municipalities and international and/ or regional associations/networks  of local authorities
• City DMOs,
• Convention Bureaus
• Travel trade representatives
• Public  authorities in charge of transport
• Cultural institutions
• Academic institutions, scientists and experts related  to  city tourism research
• Urban planners, architects
• ICT providers

PRESENTATIONS AND KEYNOTES:

Session 1 Keynoye Karl Woeber:  download

Session 2 Keynote Johannes Novy: download

Session 3 Keynote Xavier Font: download

Session 3 Presentation Dimitrios Buhalis eHospitality:  download

Session 4 Keynote Yolanda Perdomo:  download

Session 4 Presentation CICtourGUNE Aurkene Alzua:  download

Technical Conclusions Esencan Terzibasoglu: download

Organizers:

In collaboration with:

The Mediterranean is one of the most important tourism regions in the world, accounting for approximately more than a third of total tourism revenues and half of international arrivals. For decades, the Mediterranean destinations have provided, along with other attractions, the traditional sun, sand and sea product, essentially for the North and Eastern European markets.  This part of the Mediterranean tourism is now experiencing a   challenge with subsequent market shifts towards other regions and alternative tourist products; the region has begun to lose its share of international travel market.
The Mediterranean countries need a shared vision to re-evaluate their tourism industries in the context of sustainable development strategies, begin to consider re-structuring their industries and increase efficiency and competitiveness, form strategic alliances for co-operative promotion and marketing efforts in order to maintain a competitive edge in the global tourism market.
Along with the economic crises in source markets, the on-going political changes in North African and the Middle East destinations have caused negative implications on the tourism sector and there is need for a new direction to enhance competitiveness.

Objectives:
The conference aims to:

• Create a platform for Mediterranean destinations and all the relevant partners for dialogue on the current and potential challenges/opportunities facing the region’s tourism competitiveness,
• Enable participants to acquire an overview of the current tourism policies and strategies and to discover how to build synergies for co-petition.

Further information will be available shortly online