About us

The Programme for "Destination Management and Quality" is committed to respond positively to the growing need for systematic, multidisciplinary and intersectoral strategies for tourism at local, regional and national level and in particular to provide strategic guidance to reinforce the destination competitiveness and improve Destination Management from an efficient governance and integrated quality perspective.

The Programme for "Destination Management and Quality disseminates know how and good practices related to destination competitiveness and optimization of Destination Management.



The Programme for "Destination Management and Quality" aims at supporting the UNWTO Members and Destination Management/Marketing Organizations (DMOs) in their efforts directed to three key areas:

  • Competitiveness;
  • Quality; 
  • Governance.