Areas of work

Data, intelligence and trends
The Tourism Market Intelligence and Competitiveness department (TMIC) generates market knowledge in order to enhance the understanding of world tourism trends and their economic dimension (read more)

Governance and Policy
As regards destination governance, the Tourism Market Intelligence and Competitiveness Department aims to support its Members in their efforts to develop efficient governance models / structures (read more)

Tourism Market Intelligence and Competitivess's objective on destination quality management is to provide practical guidelines and showcase best practices for destinations in their efforts to improve the quality of visitor experience all through the supply chain and to launch destination quality systems (read more)

There is an inextricable link between competitiveness and its key quantitative and qualitative factors and the pursuit of competitiveness has become a major policy objective for NTAs at the central government level and a strategic issue for DMOs at the regional and local level (read more)

Destination Management
In recent years, there has been increasing recognition of the need for sound and planned management of tourism destinations. Destination management consists of the coordinated management of all the elements that make up a tourism destination (read more)

Tourism Products
A Tourism Product is a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle.

  • Urban Tourism: The World Tourism Organization (UNWTO) understands Urban Tourism as a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport (read more)
  • Rural and Mountain Tourism: understands Rural Tourism as a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing. Rural Tourism activities take place in non-urban (rural) areas with the following characteristics: i) low population density, ii) landscape and landuse dominated by agriculture and forestry and iii) traditional social structure and lifestyle (read more)
  • Gastronomy and Wine Tourism: Gastronomy and wine tourism has emerged as particularly important, not only because food and drink is central to any tourist experience, but also because the concept of gastronomy and wine tourism has evolved to encompass cultural practices, local history, values and culture heritage (read more)
  • Sports Tourism: Sports and tourism share common goals: building bridges of understanding between different cultures, lifestyles and traditions; promoting peace and goodwill among nations; motivating and inspiring young people and providing entertainment and enjoyment to relieve the pressures of daily life to large sections of the population (read more)