Big Blog Exchange, Hostelling International

2013 UNWTO Ulysses Award for Innovation in Non-Governmental Organizations

Second Runner-up: Big Blog Exchange, Hostelling International, United Kingdom

@TheDidiness (South Africa) with Tine Depré from the Belgian YHA (VJH)

Big Blog Exchange is a compelling and innovative marketing campaign with the objective to allow young people to discover, explore and understand other cultures. Hostelling International utilized a creative blogging competition that allowed finalists to exchange lives, blogs, cultures and places, and their blog-readership and learn from their travel experiences. The Big Blog Exchange fosters mutual understanding between cultures and promotes a deeper understanding of the role of tourism in the lives of young people. The programme also serves as a platform to promote sustainable tourism in the hostelling industry.

“It’s an honour for Hostelling International to receive such a prestigious recognition for its work enabling young people from all over the world to travel, discover other cultures and break down barriers, virtually and in real life, by meeting other people, staying in Youth Hostels and sharing their experience.”

Mikael Hansson, HI Chief Executive