UNWTO defines (1) Competitiveness of a Tourism Destination as “the ability of the destination to use its natural, cultural, human, man-made and capital resources efficiently to develop and deliver quality, innovative, ethical and attractive tourism products and services in order to achieve a sustainable growth within its overall vision and strategic goals, increase the added value of the tourism sector, improve and diversify its market components and optimize its attractiveness and benefits both for visitors and the local community in a sustainable perspective.” 

(1) See UNWTO Definitions as adopted by the 22nd session of the General Assembly held in Chengdu, China (11-16 September 2017) click in UNWTO definitions

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