Conference Programme Montenegro




2nd Conference on Destination Management in the Mediterranean


Budva, Montenegro, 22-24 June 2015



Monday, 22 June


14:00 – 19:00 Registration of participants
Venue: Conference and Spa Resort Splendid, Conference room Petrovic/Crnojevic 


Opening Ceremony with interventions from the invited guests


  • H.E. Mr. Branimir Gvozdenovic, Minister of Sustainable Development and Tourism, Montenegro 
  • H.E. Mr. Lazar Rađenović, Mayor of Budva, Montenegro 
  • Mr. Taleb Rifai , Secretary-General, UNWTO
  • Interventions from the invited guests:
    • H.E. Mr. Joseph Grima, Malta Prime Minister’s Special Envoy to UNWTO
    • H.E. Mrs. Brunilda Paskali, Deputy Minister of Ministry of Economic Development, Tourism, Trade and Entrepreneurship, Albania
21:00 – 22:00


Welcome reception
Venue: Conference and Spa Resort Splendid, Pool Bar, 1st floor



Tuesday, 23 June 2015


08:00 – 09:00

Registration of participants
Venue: Conference and Spa Resort Splendid, Conference room: Petrovic/Crnojevic


Session 1: Setting the Stage: Positioning the Mediterranean Tourism in the Global Market - Opportunities and Challenges


Moderation:  Prof. Silvana Durasevic, PhD, Dean, the Faculty of Tourism, Bar, Montenegro

Keynote Address: Prof. Rolf Freitag, President, IPK International, Germany

Panel Presentations:

  • Mrs. Corinne Lespinasse-Taraba, Deputy Director for Engineering, Engineering & Development Department, Agency of Tourism Development of France, Atout France 
  • Mrs. Blanka Belosevic, Head, Department for International Cooperation, Ministry of Tourism of Croatia, and Mrs. Đurđica Šimičić, Director, Mali Lošinj Tourist Board, Croatia
  • Mr. Charles de Gheldere, Director, Business Intelligence Services, International Air Transport Association (IATA)
  • Mrs. Zeljka Radak Kukavicic, Director, National Tourism Organization of Montenegro
  • Mr. Miguel Payeras, Managing Director, Cluster for Technological Innovation in Tourism of the Balearic Islands "BalearsT"

Q & A

To top

11:00 - 11:15 Press-conference (restricted)

11:00 – 11:15

Coffee Break

Session 2: Product Development, Diversification and Innovation: a Strategic Approach for Developing Sustainable, Quality and Innovative Tourism Products


Moderation: Prof. Rade Ratkovic, PhD, Dean, the Faculty of Business and Tourism, Budva, Montenegro 

Keynote Address: Prof. Frédéric Dimanche, SKEMA Business School (Sophia Antipolis - Nice)

Panel Discussion:

  • Mrs. Annita Demetriadou, Acting Director General, Cyprus Tourism Organization, Cyprus
  • Mr. José Pintor Aguilar, Senior Advisor at the Energy Division of the Secretariat of the Union for the Mediterranean, Spain
  • Mr. Joao Pinto Barbosa, PR & Communications Manager, European Spas Association (ESPA), Portugal
  • Mr. Iñaki Gaztelumendi, UNWTO Consultant on food tourism, Spain
  • Mrs. Jelena Zaric, Independent Advisor III for International Cooperation and European Integration, Ministry of Culture, Department for Cultural Heritage, Montenegro
  • Dr. Emad Hijazeen, Deputy Chief Commissioner, Commissioner for Petra Archeological Park/Cultural Heritage and Tourism Affairs of the Petra Development and Tourism Region Authority, Petra, Jordan
  • Mr. Marjan Hribar, Special Advisor to the UNWTO Secretary-General

Q & A

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13:30 – 15:00

Lunch Break
Venue: Splendid Conference and Spa Resort, Main Restaurant La Bussola, 2nd floor


Session 3: Cruise and Maritime Tourism: Challenges and Opportunities


Moderation: Prof. Durdica Perovic, PhD, Dean, the Faculty of Tourism and Hospitality, Kotor, Montenegro 

Keynote Address: Mr. Franz Lamplmair, Advisor, Directorate-General for Maritime and Affairs and Fisheries, European Commission 

Panel Presentations:

  • Mrs. Olivera Brajovic, General Director for Tourism Development and Standards Directorate, Ministry of Sustainable Development and Tourism or Transport, Montenegro 
  • Mr. Francesco di Cesare, President, Risposte Turismo and Scientific Director of Adriatic Sea Forum
  • Mr. Guy Antognelli, Deputy General Manager, Monaco Government Tourist and Convention Authority
  • Mrs. Despina Schistou, Head, Department of Siting of Tourist Ports, Directorate of Spatial Planning and Infrastructure, DG Tourism Policy, Ministry of Economy, Infrastructure, Maritime Affairs and Tourism, Greece
  • Prof. Srecko Favro, President, Adriatic expert, Croatia
  • Mr. Kristijan Pavic, Senior Vice-President of MedCruise & Port of Dubrovnik, MedCruise Association
  • Mr. Tony Browne, Director, Porto Montenegro marina

Q & A


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20:30 – 22:00

Gala dinner
Venue: Hotel Mogren, Budva, on the Upper Terrace


Wednesday, 24 June 2015



Session 4: Effective Governance and Policy Instruments - Success Stories


Moderation: Mrs. Jelena Radenovic, Director, Local Tourism Organization of Budva, Montenegro 

Panel Presentations:

  • Mr. Predrag Jelusic, State Secretary, Ministry of Sustainable Development and Tourism, Montenegro 
  • Ms. Günnur Diker, Advisor to the President, TÜRSAB (the Association of Turkish Travel Agents), Turkey
  • Mr. Javier Vall de Porcioles, Member, Conslulting company DPT 21, Spain
  • Mr. Leslie Vella, Marketing Director, Malta Tourism Authority, Malta
  • Mr. Adnane Jelb, Chief of Services and Strategy, Direction of Strategy and Cooperation, Ministry of Tourism, Morocco
  • Mrs. Neda Ivanovic, Director, Local Tourism Organization of Bar, Montenegro
  • Mr. Zarko Radulovic, President, Montenegrin Tourism Organization, Montenegro

Q & A

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10:45 – 11:00

Coffee Break
11:00 - 11:30

Session 5: Technical conclusions


Ms. Esencan Terzibasoglu, Director, Destination Management and Quality, World Tourism Organization (UNWTO) 

11:30 - 11:45

Closing remarks



  • H.E. Mr. Branimir Gvozdenovic, Minister of Sustainable Development and Tourism, Montenegro
  • H.E. Mr. Lazar Rađenović, Mayor of Budva
  • Ms. Esencan Terzibasoglu, Director, Destination Management and Quality, World Tourism Organization (UNWTO)


To top

11:45 - 13:00 Free time
13:00 – 16:00 Technical visit - Boka Bay Tour



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