Quality of a Tourism Destination is defined by UNWTO as “the result of a process which implies the satisfaction of all tourism product and service needs, requirements and expectations of the consumer at an acceptable price, in conformity with mutually accepted contractual conditions and the implicit underlying factors such as safety and security, hygiene, accessibility, communication, infrastructure and public amenities and services. It also involves aspects of ethics, transparency and respect towards the human, natural and cultural environment. Quality, as one of the key drivers of tourism competitiveness, is also a professional tool for organizational, operational and perception purposes for tourism suppliers.”

UNWTO provides practical guidelines and showcase good practices for destinations in their efforts to improve the quality of visitor experience all through the supply chain and to launch destination quality systems.


Further information in publication “Practical Guidelines for Integrated Quality Management in Tourism Destinations”.  World Tourism Organization (2017). UNWTO, Madrid. Publication available on the UNWTO E-library.