Tourism Products

As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".

UNWTO works to support the sector in the sustainable development of:

  • Urban Tourism: Urban Tourism is "a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport". (read more)
  • Rural and Mountain Tourism: Rural Tourism is "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing. Rural Tourism activities take place in non-urban (rural) areas with the following characteristics: i) low population density, ii) landscape and landuse dominated by agriculture and forestry and iii) traditional social structure and lifestyle". (read more)
  • Gastronomy and Wine Tourism: Gastronomy and wine tourism have emerged as particularly important products, not only because food and drink is increasingly central to any tourist experience, but also because gastronomy and wine tourism have evolved to encompass culture, local history, values and heritage. (read more)
  • Sports Tourism: Sports and related events act as a growing motivation for travelers and create opportunities for the development of new products. (read more)
  • Shopping Tourism: Shopping Tourism is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. (read more)