Visit Amsterdam, See Holland

UNWTO Ulysses Award for Innovation in Non-Governmental Organizations

Winner: Visit Amsterdam, See Holland


Since 2009 the Amsterdam Metropolitan Area is developing into a large, coherent and varied destination. Before that the city of Amsterdam and each municipality just promoted themselves. The result of this new cooperation shows a significant growth of 40% in international visitor spending in the region, consistent growth in overnights of the total destination (city and region) and more employment in the region surrounding the city. At the same time part of the visitor pressure on the city centre is being spread over a bigger area, and the region is benefitting more of the success of the tourism destination Amsterdam.


"As the city marketing organization of the Amsterdam Metropolitan Area, we are incredibly honored. These 'Oscars' of the tourism industry give recognition to innovation and, above all, structural regional cooperation. The UNWTO Award has motivated us and our stakeholders to intensify our cooperation on a broader range of issues."

Boudewijn Bokdam, Project manager, Amsterdam Marketing