Who is it aimed at

All DMOs are eligible for UNWTO.QUEST certification, irrespective of their Governments being UNWTO members. There is no size or format limitation and, although the focus is on regional and local level DMOs, the system is applicable across DMO geographical levels, from national (NTOs) to regional and local level.
  • DMO, by implementing tools and best practices which strengthen their strategic leadership, effective implementation and efficient governance
  • Tourism Destinations, by contributing to their competitiveness and sustainability as a result of strategic decisions by the DMO as regards its planning, management and governance
  • Private sector stakeholders, who benefit from the enhancement of management capacities associated with greater synergies and public-private partnership building
  • Tourist, who will visit a destination where quality is a strategic management and distinctive feature promoted by the DMO