4th UNWTO Global Conference on Wine Tourism


4 December 2019 - 6 December 2019

Valle de Colchagua

ONLINE PRE-REGISTRATION FORM (International Participants)


This is pre-registration. Once your registration is confirmed, a confirmation email will be sent to you.


Following the success of the past 3 editions of the UNWTO Global Conference on Wine Tourism, the 4th UNWTO Global Conference on Wine Tourism is taking place on 4-6 December in Valle de Colchagua, Chile organized in collaboration with the Government of Chile.

The Colchagua Valley is a historical and agricultural area located approximately 180 kilometers south of the capital, Santiago. Thanks to the quality of its soils and microclimate, this valley stands out for its richness, giving rise to a fertile terroir and where an important part of Chile's most famous wines are produced. This, combined with a persistent and focused commercial strategy, have positioned the Colchagua Valley and the country internationally as a wine tourism destination of great relevance.

In terms of innovation, Chilean independent winemakers stand out for their continued challenge to more traditional winemaking, being able to create new blends, revive old vines and even implement biodynamic, dry and organic farming practices.

Falls under the theme ‘Co-creating Innovative Experiences’, this year´s Conference seeks to explore issues related to Wine Tourism experience, co-creation of experience, big data in Wine Tourism, and more. In line with this, the Conference will challenge its participants to further explore these topics as well as the contribution of technical assistance and capacity-building to the achievement of the Sustainable Development Goals.

The Conference will include workshops on four different themes giving participants the opportunity to further explore the issues addressed in the sessions and interactively share and exchange ideas which will in turn form part of the conference conclusions. The event will open with a Masterclass on how to develop competitive and sustainable wine tourism destinations and close with Wine Tourism Experiences: Colchagua Vineyards.


Useful links:

1st UNWTO Global Conference on Wine Tourism

2nd UNWTO Global Conference on Wine Tourism

3rd UNWTO Global Conference on Wine Tourism

UNWTO Wine Tourism Product Development Project: The Joyful Journey