UNWTO/ADARA Webinar on measuring and improving the effectiveness of destination marketing – getting your KPIs right

Date

26 September 2019

Madrid
Spain

Destination Marketing Organizations (DMOs) are crafting compelling digital campaigns to attract visitors to their destination, while trying to balance a sustainable growth, however, many struggle with measuring the success of their campaigns and effectively reaching their objectives. Measuring and improving the effectiveness of marketing efforts can lead to increased right visitation to the destination.

Sara Pastor, MD Destinations at ADARA, will walk you through how to measure the impact of your digital efforts, and will show you how to introduce new KPIs that track not just website visits, "likes" and "hearts", but actual results from your digital marketing efforts.

*The views and information presented in this webinar are proper to ADARA and do not reflect or present those of UNWTO.

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