The UNWTO.QUEST Programme seeks to reinforce quality and excellence in leadership, execution and governance capacities in Destination Management Organisations (DMOs).
This Programme offers a certification process where the DMO begins with an assessment, then follows an improvement process and finalises with an audit; and once the DMO complies with the UNWTO.QUEST Programme standards and criteria, they are issued with the “UNWTO.QUEST Certification”, valid for 4 years.

Target Audience

The UNWTO.QUEST Certification is aimed at destination management organizations:
  • from any country, whether or not a UNWTO Member State
  • with different structures or scopes, especially local and regional DMOs
  • of a diverse nature and legal status, including government departments or agencies, as well as statutory agencies, NGOs, private associations or any other type of entity


  • Provides a global framework of standards and criteria to evaluate DMO's effectiveness and efficiency.
  • Strengthens DMO's commitment with quality and excellence in tourism management.
  • Enhances competitiveness and sustainability of tourism destinations through the improvement of DMOs.
  • Acknowledges DMO's quality and excellence, by awarding the UNWTO.QUEST Certification.
Key performance areas
Through UNWTO.QUEST, UNWTO support DMOs in strengthening their three key areas of work: Strategic LeadershipEffective Execution and Efficient Governance, with a progressive implementation process that  provides assessment, reinforcement of capacities and audit of the DMO.


To ensure the successful implementation of the criteria and quality standards in the three areas, the UNWTO.QUEST Certification has a progressive implementation methodology that provides support, assistance and monitoring to the DMO with:

  • Assessment of the DMO's management plans and operations.
  • Improvement process to assist DMOs to reinforce their human resources' knowledge and professional skills.
  • Audit to assess the DMO's enhancement of strategic and operational activities quality and efficiency.
As a result of the process, UNWTO awards the UNWTO.QUEST Certificationvalid for four years, to those DMOs that have successfully complied with the Certification's criteria and standards.



For further information, please contact us via quest@unwto.org & quest@unwtothemis.org .



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