Publications

Title Date
UNWTO/WTCF City Tourism Performance Research UNWTO/WTCF City Tourism Performance Research
The UNWTO/WTCF City Tourism Performance Research brings forward the success stories of 15 different cities worldwide with the objective of enabling other cities to observe and learn from them. The research also includes a summary of UNWTO’s report on New Platform Tourism Services (or the so-called...
2018
Handbook on Marketing Transnational Tourism Themes and Routes Handbook on Marketing Transnational Tourism Themes and Routes
This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance –...
2017
New Platform Tourism Services (or the so-called Sharing Economy) – Understand, R New Platform Tourism Services (or the so-called Sharing Economy) – Understand, Rethink and Adapt
This report aims to gain a better understanding of how new platform tourism services, or the so-called Sharing Economy, is shaping the tourism sector. It seeks to identify the specific opportunities and challenges it poses across destinations, how these are being addressed, and the way forward....
2017
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Affiliate Members Global Reports, Volume sixteen – Second Global Report on Gastronomy Tourism
In 2012, UNWTO Affiliate Members Programme launched the Global Report on Food Tourism outlining the state of gastronomy tourism. The report presented various examples of tourism and gastronomy professionals with extensive experience in international organizations, destination management, in both...
2017
Affiliate Members Global Reports, Volume fifteen – Second Global Report on LGBT Tourism
  Following the success of the first edition of the UNWTO Global Report on LGBT tourism published in 2012, UNWTO and Affiliate member International Gay & Lesbian Travel Association (IGLTA) decided to embark in the preparation of the 2nd Global Report on LGBT Tourism, offering a more...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in So Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations – Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations
The Practical Guidelines for Integrated Quality Management in Tourism Destinations offer a comprehensive and pragmatic approach to the improvement of quality of tourism destinations. The handbook is a perfect tool for tourism managers, planners, academics, professionals, entrepreneurs and decision-...
2017
Affiliate Members Global Report: Volume fourteen - The transformative power of tourism: a paradigm shift towards a more responsible traveller
The UNWTO Affiliate Members Global Report, Volume fourteen on The transformative power of tourism: a paradigm shift towards a more responsible traveller is a joint publication with Affiliate Member, Institute of Tourism, Zagreb, Croatia.  The notion of transformative tourism refers to...
2016
Affiliate Members Global Report: Volume thirteen - The Power of Youth Travel
Youth travel has become one of the fastest growing segments of international tourism, representing more than 23% of the over one billion tourists traveling internationally each year. This growth represents tremendous socioeconomic opportunities for local communities as youth travellers stimulate...
2016