Publications

Title Date
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Affiliate Members Global Reports, Volume sixteen – Second Global Report on Gastronomy Tourism
In 2012, UNWTO Affiliate Members Programme launched the Global Report on Food Tourism outlining the state of gastronomy tourism. The report presented various examples of tourism and gastronomy professionals with extensive experience in international organizations, destination management, in both...
2017
Affiliate Members Global Reports, Volume fifteen – Second Global Report on LGBT Tourism
  Following the success of the first edition of the UNWTO Global Report on LGBT tourism published in 2012, UNWTO and Affiliate member International Gay & Lesbian Travel Association (IGLTA) decided to embark in the preparation of the 2nd Global Report on LGBT Tourism, offering a more...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in So Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations – Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations
The Practical Guidelines for Integrated Quality Management in Tourism Destinations offer a comprehensive and pragmatic approach to the improvement of quality of tourism destinations. The handbook is a perfect tool for tourism managers, planners, academics, professionals, entrepreneurs and decision-...
2017
Affiliate Members Global Report: Volume fourteen - The transformative power of tourism: a paradigm shift towards a more responsible traveller
The UNWTO Affiliate Members Global Report, Volume fourteen on The transformative power of tourism: a paradigm shift towards a more responsible traveller is a joint publication with Affiliate Member, Institute of Tourism, Zagreb, Croatia.  The notion of transformative tourism refers to...
2016
Affiliate Members Global Report: Volume thirteen - The Power of Youth Travel
Youth travel has become one of the fastest growing segments of international tourism, representing more than 23% of the over one billion tourists traveling internationally each year. This growth represents tremendous socioeconomic opportunities for local communities as youth travellers stimulate...
2016
Affiliate Members Regional Report - Volume four: Tourism in Africa: A Tool for Development
The World Tourism Organization (UNWTO) and Casa África have jointly released a new regional report to assess the current situation of Africa´s Tourism Product Development. Presented at 21st Session of the General Assembly of UNWTO in Medellín, Colombia, this report proposes a UNWTO methodology for...
2015
Affiliate Members Global Report: Volume twelve - Cultural Routes and Itineraries
The UNWTO Affiliate Members Global Report, Volume 12 on Cultural Routes and Itineraries is a joint publication with Affiliate Member, Agencia de Turismo de Las Islas Baleares (ATB). The report highlights current trends in cultural tourism providing insight on how cultural routes and itineraries...
2015
The Decision-making Process of Meetings, Congresses, Conventions and Incentives The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers
The ETC/UNWTO study on The Decision-making Process of Meetings, Congresses, Conventions and Incentives Organizers aims at providing a better understanding of the Meetings Industry and the way meeting and event organizers make decisions. Aimed at DMOs, NTOs and NTAs, the study offers wide-ranging...
2015