Publications

Title Date
Global Report on Public-Private Partnerships: Tourism Development
We are pleased to present this edition of the UNWTO Affiliate Members Global Report series on the topic “Public-Private Partnerships: Tourism Development.’’ Jointly published with our valued Affiliate Member, Griffith Institute for Tourism, the Report seeks to highlight the role and...
2015
Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying about Europe
This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on ‘netnographic’ research – or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel...
2015
AM Reports: Volume ten - Global Benchmarking for City Tourism Measurement
The Global Benchmarking for City Tourism Measurement Report studies the importance of measurement tools for cities, as many of them become incresingly interested not only in monitoring and evaluating their tourism performance but also acknowledging the economic impact it has, as well its social and...
2014
Global Report on Adventure Tourism
The Global Report on Adventure Travel offers a thorough, insightful analysis of the current and future adventure travel sector.  It providing global trends, the current sector structure on a significant growing market, potential benefits, risks and sector challenges.  ...
2014
Global Report on Shopping Tourism
This report explores the importance of shopping tourism as a driver of economic development, its emergence as a main motivation for travel, its increasing significance as part of the overall tourism offer and the keys for its success, both from the destination’s perspective as from the needs from...
2014
Informe global sobre la industria de reuniones
Este informe explora el alcance e impacto, así como las oportunidades para el crecimiento económico que la industria de reuniones trae consigo. Asimismo, recalca la importancia de la colaboración público-privada y la relevancia de la implementación de procesos de innovación continua. La publicación...
2014
Global Report on the Meetings Industry
This report explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry. Moreover, it points out the importance of public-private collaboration and the relevance of implementing processes of continuous innovation. The publication includes...
2014
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Working Together in Europe A Shared Leadership - AM Regional Report : Volume three
This report describes the current situation for tourism in UNWTO’s European Member States and examines how they are adapting and planning for emerging trends. It discusses varying performance and opinion across different areas of Europe, based largely on a surveyconducted by UNWTO among its Member...
2013
Global Report on City Tourism
The Report is based on a wide-ranging study carried out by the UNWTO Affiliate Members Programme among 21 of the world’s most-visited cities, providing insight into their urban tourism strategies and priorities. These 21 cities represent an international reference in urban tourism.
2012